Don Johnson Auto Group
Statement of Company Values

Customers
Customers select the Don Johnson Auto Group because we offer quality products and superior service at competitive prices. 

Employees
Employees select the Don Johnson Auto Group because we reward innovation and high performance, while helping them to achieve their full potential.

Over the past 75 years, our relentless commitment to excellence has made the Don Johnson Auto Group one of the largest and fastest growing automotive retailers in the state of Wisconsin. Each of us in the organization strives to exemplify the values that distinguish us as a unique and exceptional company. This allows us to provide superior service, and is our way of saying thank you for our customer’s patronage.

Products and Services
We will provide competitively superior products and services to all of our customers. This superiority will be measured through rigorous, comparative testing versus the best competitive offerings and by growth in market shares. 

Achieving market leadership is a never-ending job. We are committed to continuous improvement and innovation beyond that of our competition.

People and Organization
Employees of the Don Johnson Auto Group will be the best in our industry—individuals who are winners, constantly striving to exceed past accomplishments. Our exceptional performance is the result of these people working together for the common goal of serving our customers. 

We value diversity and will create workplaces where people with diverse skills, perspectives, and backgrounds can exercise leadership and help those around them achieve their full potential.

We will minimize organizational levels and provide employees with broad spans of responsibility. We are one team. As a team we will trust each other with the self-confidence to both challenge others and accept other's challenge.

Innovation
Innovation is the principal driver of company growth. It requires a bias for action. To be first among our peers, we must constantly challenge the status quo and be willing to experiment. The anticipation and creation of change, both in established business and in new products and services, is essential in achieving a competitive advantage. 

We recognize that change—and risk—are inherent to innovation. Our motivation system will strongly reward successful risk taking, while never penalizing for an innovative idea that did not work.

Speed
We will be the fastest moving and most productive dealership in our industry. We will set specific goals to improve our speed and productivity each year compared to our past performances and that of our peers.

Commitment
The persistency to bounce back from disappointments, the intensity to pursue the exceptionally difficult, and the reliability to deliver promised results are all part of our commitment to both employees and customers. “You can count on us” is not simply an advertising slogan we use; it is the maxim we use to guide our actions. 

Citizenship
We are committed to philanthropy. Through corporate investment and personal involvement, we will have a significant positive impact on the communities we serve. We encourage our employees to share their talents as well.